Digital Marketing Strategist
2 weeks ago
At TimesPro, we're seeking a talented Digital Marketing Strategist to drive our content marketing initiatives forward. As a key member of our team, you'll be responsible for designing and implementing content marketing strategies that align with our business goals.
Key Responsibilities:
- Create and execute content marketing plans that drive engagement and conversions
- Collaborate with our design and writing teams to produce high-quality content
- Optimize content for SEO and Google Analytics
- Analyze web traffic metrics and provide insights for improvement
- Develop and implement retention marketing strategies to retain customers
- Work on omnichannel strategies, including email, SMS, and push notifications
- Create and optimize customer journeys and lifecycles
- Work with management to define KPIs, create reporting, and analyze campaign performance
- Plan and perform A/B testing to enhance productivity, conversion rates, and sales growth
Requirements:
- At least 8 years of experience in digital marketing
- Strong working knowledge of website technologies, content management systems, CRM, and sales force
- Working knowledge of web analytics tools, such as Google Analytics and Looker Studio
- Ability to align with business teams and goals
- Strong attention to detail, excellent verbal skills, and a self-starter mentality
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