Digital Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India TimesPro Full time
Job Description:

At TimesPro, we're seeking a talented Digital Marketing Strategist to drive our content marketing initiatives forward. As a key member of our team, you'll be responsible for designing and implementing content marketing strategies that align with our business goals.

Key Responsibilities:

  • Create and execute content marketing plans that drive engagement and conversions
  • Collaborate with our design and writing teams to produce high-quality content
  • Optimize content for SEO and Google Analytics
  • Analyze web traffic metrics and provide insights for improvement
  • Develop and implement retention marketing strategies to retain customers
  • Work on omnichannel strategies, including email, SMS, and push notifications
  • Create and optimize customer journeys and lifecycles
  • Work with management to define KPIs, create reporting, and analyze campaign performance
  • Plan and perform A/B testing to enhance productivity, conversion rates, and sales growth

Requirements:

  • At least 8 years of experience in digital marketing
  • Strong working knowledge of website technologies, content management systems, CRM, and sales force
  • Working knowledge of web analytics tools, such as Google Analytics and Looker Studio
  • Ability to align with business teams and goals
  • Strong attention to detail, excellent verbal skills, and a self-starter mentality


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