Influencer Marketing Strategist
3 weeks ago
Job Title: Influencer Marketing Strategist
About the Role:
Boomlet is seeking an experienced Influencer Marketing Strategist to join our team. As a Creative Consultant, you will work closely with our internal teams to develop innovative and effective influencer marketing campaigns for our clients.
Responsibilities:
- Conduct in-depth research on the client's industry, market landscape, consumer behavior, and competitors.
- Develop a deep understanding of the target audience's mindset, motivations, and media consumption patterns.
- Craft innovative, compelling, and strategically aligned campaign ideas across digital, social, and influencer platforms.
- Collaborate with account managers and strategists to ensure ideas align with the client's business objectives and brand identity.
- Define suggested KPIs and metrics to gauge the campaign's performance, effectiveness, and ROI.
Requirements:
- Proven experience as a Creative Consultant or similar role in advertising, brand strategy, or influencer marketing.
- Strong research skills with the ability to translate complex data into actionable insights.
- Excellent conceptual thinking and the ability to develop big ideas that work across multiple platforms.
- Solid understanding of digital and social media platforms, particularly in relation to influencer marketing.
Preferred Qualifications:
- Prior experience working in an agency environment.
- Strong portfolio of creative work, showcasing campaign strategies and creative solutions across media platforms.
Compensation: This is a retainership or project fee-based role, with compensation determined based on the scope of work and specific project requirements.
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