Influencer Marketing Strategist

4 weeks ago


Mumbai, Maharashtra, India JewelsHire Full time
JewelsHire is a distinguished leader in the realm of jewelry industry recruitment. We are seeking a creative and strategic Influencer Marketing Specialist to develop and execute influencer marketing strategies that increase brand awareness, drive traffic to our digital platforms, and generate sales leads. This role requires a deep understanding of social media platforms, influencer landscape, and consumer behavior.

Key Responsibilities:

* Identify and build relationships with key influencers in the US fashion and jewelry space to promote our brand and products.
* Develop creative and effective influencer marketing campaigns that align with our brand objectives and guidelines and target audience.
* Negotiate contracts and agreements with influencers, ensuring terms are favorable and mutually beneficial.
* Coordinate and manage influencer collaborations, including campaign briefs, content approvals, product delivery, and performance tracking.
* Monitor and analyze campaign performance metrics to optimize strategies and maximize ROI.
* Stay up-to-date with industry trends and best practices in influencer marketing and social media platforms.

Requirements:

* Bachelor's degree in Marketing, Communications, Business, or related field.
* Proven 3 to 5 years of experience in influencer marketing or digital marketing roles for the American market, preferably within fine jewelry, high fashion, or high-end beauty.
* Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices.
* Excellent communication, relation-building, and negotiation skills.
* Creative thinker with the ability to develop innovative and engaging marketing campaigns.
* Strong affinity with the jewelry category and the luxury space.
* Strong analytical skills with the ability to interpret data and translate it into actionable insights.
* Ability to work independently as well as part of a collaborative, cross-continental US-based team environment.
* Passion for staying ahead of industry trends and continuously learning.

Preferred Qualifications:

* Experience using influencer marketing platforms and tools (e.g., AspireIQ, Upfluence, etc.).
* Familiarity with SEO principles and content marketing strategies.

Benefits:

* Budget: Up to 8 LPA
* Working Hours: Night shift (US hours), Weekends OFF
* Location: Andheri, MIDC, Mumbai
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