Digital Marketing Strategist

1 day ago


Mumbai, Maharashtra, India Influencer Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at Influencer. As a key member of our marketing team, you will be responsible for leading the identification and onboarding of influencers on performance campaigns.

The ideal candidate will have a minimum of 6 months to 2 years of experience in influencer marketing, with a proven track record of negotiating rates and terms with influencers. Excellent written and verbal communication skills are essential, as well as experience with maintaining professional relationships remotely.

Key Responsibilities:

  • Lead the identification and onboarding of influencers on performance campaigns
  • Maximize storefront performance by matching the right influencers with the right brands
  • Guide the discussion on product and brand integration in influencers' content
  • Coordinate and manage expectations in terms of quality and timely delivery from influencers and the internal team
  • Plan association keeping long-term goals in sight
  • Collaborate with internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers
  • Monitor and analyze influencer performance and achieve storefront metrics
  • Discern data and extract insightful observations
  • Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement
  • Develop business driving and communication strategies and assist clients with future campaign planning

Requirements:

  • Minimum 6 months to 2 years of relevant experience in influencer marketing
  • Experience in negotiating rates and terms with influencers
  • Excellent written and verbal communication skills
  • Experience with maintaining professional relationships remotely
  • Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion
  • Provide creative input across all campaigns and projects


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