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2 days ago
As a highly skilled marketing professional, you will be responsible for spearheading paid campaigns on Meta (Facebook & Instagram) and Google. Your key objective will be to develop and execute performance-driven campaigns that align with the brand's strategic objectives.
Responsibilities:- Campaign Development: Design, plan, and execute paid marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube).
- Keyword Optimization: Conduct in-depth keyword research, audience targeting, and competitor analysis to enhance campaign performance.
- Campaign Monitoring: Regularly monitor and optimize campaigns daily to achieve Key Performance Indicators (KPIs) such as Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and conversions.
- Ad Creative Development: Collaborate closely with the creative team to develop engaging ad creatives, copy, and A/B tests that reflect the brand's voice and aesthetics.
- Performance Analysis: Track, measure, and report on campaign performance using Google Analytics, Meta Business Manager, and other performance tools.
- Education: Bachelor's degree in Marketing or related field.
- Experience: 2–3 years of hands-on experience running Meta & Google Ads, preferably for direct-to-consumer (D2C)/e-commerce brands.
- Analytical Skills: Strong analytical skills with expertise in Google Analytics, Ads Manager, and Microsoft Excel/Google Sheets.
- E-commerce Understanding: Profound understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization strategies.
- Creative Mindset: Ability to think creatively and design impactful ad content that resonates with the target audience.
- Results-Oriented Environment: Capacity to thrive in a fast-paced, growth-driven environment.
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