Digital Media Specialist

2 days ago


Nashik, Maharashtra, India beBeeStrategist Full time ₹ 12,00,000 - ₹ 15,00,000

Job Summary:

We are seeking a seasoned social media professional to join our team. The ideal candidate will have 2-4 years of experience in managing social media campaigns and paid advertising.

The successful applicant will be responsible for planning, executing, and managing daily social media activities across multiple platforms. They will also design, run, and optimize paid campaigns to generate quality leads.

The role requires strong knowledge of SEO basics, campaign funnels, and analytics tools. A creative thinker with data-driven decision-making skills is essential.

Key Responsibilities:

  • Plan, execute, and manage daily social media activities across Facebook, Instagram, Twitter, and YouTube.
  • Design, run, and optimize paid campaigns on Google Ads, Meta Ads, and other platforms.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with students and parents.
  • Track & analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.

Requirements:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.

What We Offer:

  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.


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