
Digital Paid Marketing Specialist
3 days ago
About Paid Marketing
We are seeking a skilled professional to lead our paid marketing efforts.
Responsibilities
- Plan, execute and optimize paid search & display campaigns across major ad platforms.
- Design and manage retargeting/remarketing campaigns to improve conversion rates and customer retention.
- Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies.
- Maintain and optimize budget allocations to ensure high ROI across campaigns.
- Create and test ad copy, visuals and landing pages to maximize conversion rates.
- Experiment with new channels and tactics to find growth opportunities.
Requirements
- 3+ years of hands-on experience with paid marketing campaigns in B2B SaaS marketing.
- Experience with Google Ads, Meta Ads and other paid platforms.
- Proven experience in managing high-budget paid ad campaigns with measurable ROI.
- Ability to analyze data and make decisions independently.
- Experience working with cross-functional teams (content, design, sales, product) to drive campaign success.
- Excellent communication skills and a data-driven approach to decision-making.
Becoming a Successful Paid Marketer
To succeed in this role, you should be able to think creatively and strategically about how to reach our target audience. You will work closely with our content and design teams to develop compelling ad copy and visuals that drive results.
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