
Digital Marketing Specialist
7 hours ago
As a Social Media and Performance Marketing Executive, you will play a pivotal role in driving impactful paid campaigns and expanding our online presence.
- Key Responsibilities:
Develop and execute monthly content calendars aligned with business objectives. Collaborate with designers, video editors, and copywriters to create engaging content for various platforms.
Publish daily content across Instagram, YouTube, Facebook, and other social media channels. Craft compelling captions and CTAs to boost engagement and conversions. Manage community interactions, track user engagement insights, and share them with the team.
- Key Qualifications:
2-4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred). Bachelor's degree in Marketing, Mass Communication, or equivalent. Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging is essential.
- Preferred Skills:
Familiarity with YouTube Lives or webinars. Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs. Interest in finance-related content is beneficial.
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