Elevate Digital Growth as a Performance Marketing Maven
4 weeks ago
About the Role:
MIVI seeks a highly skilled Performance Marketing Manager to drive growth and expansion through effective marketing strategies. This role demands expertise in handling large teams, managing high-volume budgets of approximately ₹35 crore per month, and optimizing ad delivery for maximum user activations.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to boost customer acquisition and website traffic.
- Manage performance marketing campaigns to drive audience expansion, improve customer lifetime value, and reduce acquisition costs.
- Analyze campaign performance, identify blockers, and optimize ad delivery for efficient user activation.
- Continuously test and refine marketing approaches to achieve optimal multi-channel paid mix.
- Set and track KPIs around sign-up, activations, cost-per-acquisition, and cost-per-activation.
- Collaborate with cross-functional teams to optimize campaign delivery and discover new audiences.
- Lead team onboarding, mentoring, training, and up-skilling.
Requirements:
- Degree in Technology, Information Technology, Marketing, Business, or equivalent degree.
- 7-10+ years of experience in paid marketing.
- Customer-focused mindset and excellent analytical skills.
- Strong business acumen and problem-solving abilities.
- Expertise in web analytics and data visualization.
- Clear understanding of custom metrics, dimensions, and variables.
- Excellent communication and presentation skills.
Compensation and Benefits:
The estimated salary for this position is ₹60 lakh to ₹80 lakh per annum, depending on qualifications and experience. MIVI offers a dynamic work environment, opportunities for professional growth, and a competitive compensation package.
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