Associate Relationship Manager
2 weeks ago
Job Title: Associate Relationship Manager - Rural Banking Liabilities
Description:
Rural Banking Liabilities Relationship Manager plays a pivotal role in deepening relationships with Rural Banking accounts, ensuring best-in-class service to customers. The role requires supporting Relationship Managers in penetrating liabilities business in Rural markets through lead generation and account opening as per customer needs.
Key Responsibilities:
- Lead Area Mapping in catchments and maintain accurate daily activity/sales reports
- Prepare wish lists of customers through cold calling and promotion activities to drive awareness about the bank and its products in the catchment area
- Ensure completion of account opening formalities with strict adherence to KYC norms (field verification mandatory)
- Engage customers with multiple products at account opening (mobile banking/net banking registration/ RD-FD activation)
- Maintain account health and ensure superior customer service to capture larger wallet share of the population
- Spearhead resolution of customer queries and issues
- Assess and evaluate client needs, generate new revenue sources by leveraging cross-sell opportunities based on lifestyle, risk profiling, and requirements
- Ensure compliance with bank requirements
Secondary Responsibilities:
- Recommend process changes to improve service efficiency and quality across the branch network
- Support implementation of livelihood advancement and community development initiatives
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