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Head of Strategic Marketing
2 weeks ago
About This Role:
We are seeking a seasoned marketing leader to develop and execute our end-to-end marketing strategy. As a maritime SaaS company serving a global B2B audience, our success relies on compelling brand positioning and resonant product marketing.
Key Responsibilities:
- Define and implement a 360-degree marketing strategy balancing brand marketing, product marketing, and demand generation.
- Conduct market and competitive research to identify growth opportunities and inform campaign planning and product positioning.
- Oversee global exhibitions and trade shows, including logistics, booth setup, and post-event lead capture.
- Plan and execute digital campaigns across SEO, GEO, SEM, LinkedIn, and email.
- Create and manage content marketing programs, including blogs, case studies, landing pages, and thought leadership.
- Maintain and enhance brand identity across all marketing channels.
- Collaborate with internal teams and manage third-party vendors to deliver campaigns while laying the foundation for a scalable marketing team.
- Leverage AI tools for content generation, SEO, GEO, campaign testing, and performance optimization.
- Manage marketing budgets and ensure ROI-driven marketing efforts.
- Gain in-depth knowledge of our products and translate technical features into clear, customer-focused messaging.
Required Skills and Qualifications:
- MBA in Marketing from a top-tier university.
- 10+ years of marketing experience with a strong B2B focus.
- Proven track record in
