Head of Marketing

4 weeks ago

Cochin, Kerala, India Admaren Tech Private Limited Full time

Job Summary

We are looking for a strategic, hands-on Head of Marketing to build and lead Admaren Tech's end-to-end marketing function. As a maritime SaaS company serving a global B2B audience, our success depends on both compelling brand positioning and deeply resonant product marketing. This role is ideal for a 'player-coach', someone who can execute solo in the short term but also lay the foundation for future team growth. You'll drive full-funnel marketing across paid media, SEO, GEO content, LinkedIn, exhibitions and ABM while also defining brand identity, messaging and product narratives.

Key Responsibilities

  • Define and execute Admaren's 360-degree marketing strategy, balancing brand marketing, product marketing, and demand generation.
  • Conduct market and competitive research to identify growth opportunities and inform campaign planning and product positioning.
  • Oversee global exhibitions and trade shows end-to-end, including logistics, booth setup, and post-event lead capture.
  • Plan and execute digital campaigns across SEO, GEO, SEM, LinkedIn, and email—either independently or with freelancer/agency support.
  • Create and manage content marketing programs including blogs, case studies, landing pages, and thought leadership.
  • Maintain and enhance brand identity across all marketing channels.
  • Collaborate with internal teams and manage third-party vendors to deliver campaigns, while laying the foundation to build a scalable marketing team.
  • Leverage AI tools for content generation, SEO, GEO, campaign testing, and performance optimization
  • Manage marketing budgets and ensure ROI-driven marketing efforts.
  • Gain in-depth knowledge of Admaren's products and translate technical features into clear, customer-focused messaging.

Required Skills and Qualifications

  • MBA in Marketing from a top-tier university.
  • 10+ years of marketing experience, with a strong B2B focus.
  • Proven track record in account-based marketing (ABM).
  • Expertise in digital marketing (SEO,GEO, SEM, paid ads, content marketing).
  • Experience managing global exhibitions and trade shows.
  • Experience in social media marketing, especially LinkedIn.
  • Excellent communication, leadership, and project management skills.
  • Strong analytical skills and data-driven decision-making.

Preferred Skills and Qualifications

  • Experience in the software product industry.
  • International marketing experience.
  • Familiarity with CRM and marketing automation tools.
  • Certification in digital marketing or relevant marketing platforms.

Key Competencies

  • Ability to create and execute long-term marketing strategies.
  • Strong team management and collaboration skills.
  • Innovative and resourceful in marketing approaches.
  • Open to learning and applying new marketing trends and technologies.
  • Deep understanding of customer needs and behavior in the B2B sector.
  • Ability to achieve and exceed marketing goals and KPIs.

Why Join Us?

At Admaren Tech Private Limited, we are committed to revolutionizing the maritime industry through innovative software solutions. Join us in creating a world-class cargo engineering platform that empowers shipping professionals worldwide. If you are passionate about shaping the future of maritime technology, we would love to hear from you

  • Opportunity to lead marketing in a rapidly growing maritime software company.
  • Work on cutting-edge B2B solutions in a global market.
  • Opportunities for professional growth and international exposure.

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