Chief Visual Strategist

5 days ago

Madurai, Tamil Nadu, India beBeeDesigner Full time ₹ 9,00,000 - ₹ 12,00,000

We're seeking a Senior Graphic Designer to lead our brand's visual identity.

Key Responsibilities:
  • Create end-to-end designs for packaging, digital campaigns, website creatives, and offline collateral.
  • Develop and maintain a consistent brand identity across consumer touchpoints.
  • Lead the design of social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Collaborate with product and marketing teams to bring campaigns to life with compelling visuals.
  • Translate consumer insights and brand strategy into innovative design concepts.
  • Mentor junior designers and freelancers; provide creative direction and feedback.
  • Stay up-to-date on design, beauty, and D2C trends to keep the brand fresh and competitive.
Requirements:
  • 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • Strong portfolio showcasing branding, packaging, and digital campaign design.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands.
  • Ability to balance creativity with commercial goals (conversion, engagement, retention).
  • Strong eye for typography, color palettes, and visual storytelling.
  • Excellent communication and collaboration skills.
Nice to Have:
  • Motion graphics or video editing experience for social media.
  • Photography or art direction background.
  • Experience working in fast-paced startup/D2C environments.

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