Strategic Regional Marketing Lead
4 days ago
We are seeking a highly skilled Strategic Regional Marketing Lead to join our team at Gallagher. As a key member of our marketing department, you will play a vital role in driving the development and implementation of regional marketing plans.
About the Role
In this position, you will be responsible for managing the execution of national and persona campaigns, as well as communicating all regional marketing initiatives locally. You will serve as the primary contact for plan implementation, project management, and local engagement through impactful influence.
Your Responsibilities
- Serve as the First Point of Contact: Provide support for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team.
- Assess New Marketing Requests: Evaluate new marketing requests ensuring a thoughtful business plan is considered prior to new investments – both from a time and expense standpoint.
- Develop Branch Association Marketing Plans: Create branch association marketing plans as determined during the annual planning process to ensure maximum marketing efforts are leveraged.
- Track and Measure Effectiveness: Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI.
- Liaise with ART Department: Serve as liaison with the ART department, submitting branch and regional requests.
- Promote Cross-Marketing Opportunities: Encourage greater learning, communication and sharing of ideas across the Gallagher marketing community.
About You
To succeed in this role, you should have:
- A Bachelor's degree in Marketing, Business Administration, Communications or related field.
- 3-5 years professional marketing experience.
- Strong technical skills across Microsoft Office Suite.
- Familiarity with SalesForce a plus.
- Proven record of successful client management/relationship building.
$75,000 - $90,000 per year, depending on location and experience.
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