
Digital Business Growth Leader
1 week ago
Strategy Manager - Digital Business Growth
About Our TeamWe're at the forefront of India's fintech revolution, providing a comprehensive digital platform for retail investors and traders.
Role OverviewWe seek a Strategy Manager to define, execute, and scale growth strategies for our Digital Business, driving customer acquisition, sharpening our competitive edge, and accelerating revenue growth.
Key Responsibilities- Craft innovative product roadmaps to create seamless client journeys with improved user experiences.
- Define and execute the roadmap for Cash Market products, including Delivery, Stock SIP, ETF SIP, and US Stocks to enhance market share and active client base.
- Identify gaps in current offerings and design new features to drive customer engagement and adoption through continuous innovation.
- Benchmark industry practices and ensure competitive positioning through ongoing benchmarking and analysis.
- Drive initiatives to increase Cash Market turnover, market share, and active client base through strategic planning and execution.
- Collaborate with Technology and Design teams to enhance platform UX/UI for Cash Market products, ensuring seamless user experience.
- Embed nudges, journeys, and educational modules within digital platforms (app/web) to increase awareness and participation among clients.
- Partner with the Marketing team to design and execute targeted campaigns that boost acquisition and retention through effective stakeholder management.
- Analyze drop-off journeys and implement solutions to improve conversion rates through data-driven insights.
- Track and monitor key business KPIs, including market turnover share, active delivery clients, Stock SIP AUM growth, and product-level client adoption.
- Conduct deep dives into client behavior to identify opportunities for upsell, cross-sell, and engagement improvement through data analysis.
- Perform regular competitor benchmarking and market analysis to identify trends and maintain a strong competitive edge through ongoing research and development.
- Strong understanding of Equity Markets & Retail Broking Business with hands-on experience in Cash Product, SIP, ETF, Basket Products, and Cash Delivery segment.
- Skilled in customer journey design, digital product management, and enhancing user experiences through ongoing learning and development.
- Strong analytical ability to interpret data, derive insights, and translate them into actionable strategies through effective communication.
- Effective stakeholder management and cross-functional collaboration with a track record of driving revenue-focused initiatives.
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