Leader of Business Development

2 days ago


Thāne, Maharashtra, India beBeeCybersecurity Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

Job Title: Senior Marketing Director

 

Job Description:

We are seeking a seasoned marketing leader to drive business growth and revenue expansion for our enterprise and government businesses. This is a high-impact role combining strategic thinking, data-driven marketing, and executional excellence.

  • Develop and execute multi-channel campaigns across digital, ABM, events, PR, and content syndication.
  • Build and manage the marketing funnel up to MQL, ensuring seamless handoff to Sales/BD.
  • Position us as a trusted cybersecurity partner for enterprises and governments.

Key Responsibilities:

  • Demand Generation & Funnel Management:
    • Create and execute end-to-end demand generation strategies for B2B and B2G.
    • Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
  • B2B Growth:
    • Raise brand awareness through webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing.
  • B2G Growth:
    • Develop government-focused campaigns aligned to national cybersecurity priorities (CERT-In, NCIIPC, Digital India).
  • Content & Messaging:
    • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators.
    • Ensure consistent brand voice across enterprise and government narratives.
  • Analytics & Marketing Ops:
    • Implement and optimize MarTech stack (HubSpot/SFDC, marketing automation, analytics).
    • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
  • Agency & Team Leadership:
    • Manage a lean in-house growth marketing team (5–6 members).
    • Coordinate with external agencies for scale.

Key KPIs:

  • MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).
  • MQL → SQL conversion rate (20–30%).
  • Pipeline influenced by marketing (₹50Cr+ annually).
  • Cost per lead (CPL) and ROI benchmarks.
  • Brand awareness & media visibility in cybersecurity + govt space.


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