
Sales Workflow Strategist
3 days ago
Product Marketing Executive
A B2B SaaS platform streamlines sales communication by integrating WhatsApp directly into CRMs.
We simplify and supercharge sales workflows with faster, more contextual messaging.
Role OverviewOur ideal candidate excels at the intersection of content, SEO, and performance marketing.
- Craft and execute go-to-market strategies for product features and updates.
- Write SEO-optimized blogs, landing pages, and case studies to drive traffic and engagement.
- Manage Google Ads and LinkedIn campaigns to generate quality B2B leads.
- Collaborate with product and sales teams to refine positioning and messaging.
- Analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and HubSpot.
- Conduct competitive research and market analysis.
- Own the content calendar and ensure consistent publishing across platforms.
- 1 year experience in digital product marketing, preferably in B2B SaaS.
- Solid understanding of SEO and experience using SEO tools.
- Strong writing portfolio including blogs, web content, landing pages, and email campaigns.
- Hands-on experience with Google Ads and LinkedIn Campaign Manager.
- Analytical mindset with experience tracking campaign performance.
- Strong organizational skills and attention to detail.
- Self-driven, proactive, and comfortable in a fast-paced startup environment.
- Experience with marketing automation tools, e.g., HubSpot, Mailchimp, or similar.
- Familiarity with Chrome Extensions or CRM tools like HubSpot, Zoho, or Salesforce.
- Creative flair for visual storytelling and experience working with design teams.
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