Digital Performance Specialist

2 weeks ago

Hubli, Karnataka, India beBeeOptimization Full time US$ 80,000 - US$ 1,20,000
Job Title

We seek a detail-oriented Web Optimization Expert to join our Marketing team.

This role requires technical expertise in maintaining and improving our custom WordPress website, including implementing updates, optimizing conversion rate & site performance, managing content changes, and providing web analytics insights that support lead generation as well as brand initiatives.

The ideal candidate thrives on building high-performing websites with clean, semantic code and a sharp eye for detail.

Key Responsibilities:

  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4 or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
  • Stay current on WordPress core updates, security practices, and modern development techniques.

Required Skills:

  • 3+ years experience managing WordPress sites with custom themes.
  • Proficiency in HTML, CSS, and basic JavaScript.
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

Benefits

As part of a fast-moving marketing team, you'll play a critical role in shaping our digital presence and driving conversions. You'll own the website stack, work closely with design and content teams, and have real influence over how our brand shows up online.

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