Performance Specialist

3 days ago

Hubli, Karnataka, India Pheuture Studio Pvt Ltd. Full time

About the Role:

We're looking for a Performance Media Planner who can take charge of strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, App) platforms. You'll play a key role in driving results for our clients and internal brands.

What You'll Do:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Work closely with the creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay updated with trends and updates in digital advertising platforms.

We're Looking For:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Bonus Points If You Have:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.

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