
Digital Marketing Specialist
3 hours ago
About the Role:
We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing e-commerce digital marketing campaigns across multiple platforms.
The ideal candidate will have experience with major advertising platforms, including Google Ads, Facebook Ads Manager, and TikTok Ads. You will also be proficient in Google Analytics and Tag Manager, with a strong understanding of feed management and e-commerce consumer behavior.
This is an excellent opportunity for someone who is passionate about digital marketing and is looking to take their skills to the next level.
Key Responsibilities:- Manage 5-7 paid media client accounts, communicating effectively with clients
- Ideate, manage and optimize e-commerce digital marketing campaigns across multiple platforms (Google, Meta, TikTok, Amazon) to drive traffic, engagement, sales, and ROAS
- Develop effective audience targeting strategies within platform limitations
- Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns
- Demonstrate a deep understanding of clients' business positioning and provide creative recommendations aligned with industry best practices
- Maintain, troubleshoot, and analyze data insights (CPC, CTR, CPA, ROAS, LTV, conversion rate) to ensure campaigns meet or exceed targets
- Build insightful reports with actionable insights for clients
- 4+ years experience managing monthly budgets of $50K+
- Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads)
- Understanding of feed management and e-commerce consumer behavior
- Experience with Google Analytics and Tag Manager, including troubleshooting
- Familiarity with project management tools (e.g., ClickUp, Asana, Basecamp)
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