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Digital Marketing Specialist
2 weeks ago
We're seeking a Digital Marketing Specialist to lead our social media and paid advertising efforts. This is a full-time role that requires immediate start.
- Develop, execute, and manage daily social media activities across multiple platforms.
- Design, run, and optimize paid campaigns on various ad platforms to generate quality leads.
- Collaborate with the creative team to deliver high-converting ad creatives and graphics.
- Write engaging ad copies, campaign content, and captions that connect with students and parents.
- Track and analyze campaign performance using analytics tools.
- Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
- Align closely with the admissions team to ensure lead quality and conversion optimization.
- Stay updated with the latest trends in social media, paid ads, and performance marketing.
- Prepare monthly performance reports with insights and recommendations.
- 2–4 years of experience in social media management and paid marketing.
- Hands-on expertise with Google Ads, Facebook/Instagram Ads.
- Strong knowledge of SEO basics, campaign funnels, and analytics tools.
- Creative thinker with data-driven decision-making skills.
- Ability to work in a fast-paced education sector environment.
- Opportunity to build and scale the digital presence of a leading higher education institution.
- Dynamic, fast-growing environment with creative freedom.
- Cross-functional exposure in admissions, outreach, and branding campaigns.
