Marketing Leader

2 days ago

Panchkula, Haryana, India beBeeDemandgeneration Full time ₹ 14,85,951 - ₹ 20,35,229

Demand Generation Strategist

We are seeking an experienced leader to drive our full-funnel marketing programs and develop a global demand generation strategy aligned with revenue goals. The ideal candidate combines strategic thinking with tactical execution and thrives in a fast-paced, performance-driven environment.

Key Responsibilities:

  • Develop and own the global demand generation strategy.
  • Drive full-funnel programs from awareness to acquisition to pipeline acceleration.
  • Collaborate closely with Sales leadership to define MQL, SQL, and pipeline KPIs.
  • Lead and mentor a growing demand generation team.
  • Launch integrated marketing campaigns using SEO, SEM, paid media, content syndication, webinars, and account-based marketing (ABM).
  • Oversee campaign calendars, budgets, and performance metrics.
  • Lead the implementation of lead scoring models and nurturing workflows.
  • Own marketing automation processes and tools such as HubSpot or Marketo.
  • Evaluate new MarTech tools and data providers to scale campaign efforts efficiently.
  • Define campaign KPIs including CPL, CAC, MQL-to-SQL conversion, and pipeline contribution.
  • Build performance dashboards and deliver insights to executive stakeholders.

Required Skills & Qualifications:

  • 8-12 years of experience in B2B SaaS marketing with at least 3 years in a leadership role focused on demand generation.
  • Proven success in running large-scale, ROI-positive marketing campaigns across multiple digital channels.
  • Strong expertise in marketing automation, CRM, PPC, and SEO/SEM.
  • Data-driven decision-maker with strong analytical skills and familiarity with marketing KPIs.
  • Excellent communication and leadership skills with a collaborative and execution-focused mindset.

About This Role:

This is a unique opportunity to join a dynamic team and drive business growth through innovative demand generation strategies. If you have a passion for leading high-performing teams and driving results-oriented marketing campaigns, we encourage you to apply.

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