Digital Customer Advocate

4 days ago


Hyderabad, Telangana, India beBeeExperience Full time ₹ 1,74,72,000 - ₹ 2,08,64,000

About McDonald's

One of the world’s largest employers with locations in more than 100 countries, McDonald’s Corporation has corporate opportunities in various locations.

Service Experience Manager (G4)

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

At McDonald’s, we see every day as a chance to create a positive impact. We lead through our values centered on inclusivity, service, integrity, community, and family.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers.

Job Description:

At McDonald’s, we believe that our success begins and ends with our people. We are committed to fostering an inclusive culture where every employee can thrive and contribute their best.

The Service Experience Manager within the Enterprise Service Management (ESM) team will play a key role in shaping the future of service delivery across the enterprise.

In this role, they will help design how employees, franchisees, and suppliers interact with digital service channels – ensuring every experience is intuitive, consistent, and seamless.

Responsibilities:

  • Execute the service experience design framework across digital employee touchpoints, applying defined methods and standards to support seamless and user-centered interactions
  • Socialize service experience standards with cross-functional teams and ensure consistent application across all service initiatives
  • Conduct user journey mapping, persona research, and touchpoint analysis to enhance understanding of user needs and drive experience improvements across service channels
  • Support the roll-out and maintenance of a unified service channel strategy, including chat, voice, self-service, and case/incident management; monitor alignment with the enterprise tiered support model to ensure a cohesive user experience
  • Analyze routing and shift-left performance, including request volumes, categorization accuracy, self-service performance, deflection trends; support the deployment and use of AI tools to improve resolution speed
  • Monitor and report on service experience KPIs and support measurement consistency across service organizations
  • Analyze service adoption, consumption trends, and user behavior across channels; translate data into actionable insights for experience improvements and operational efficiencies
  • Perform quality control reviews across service touchpoints to identify design inconsistencies or deviations, and assist in implementing corrective actions that preserve experience integrity
  • Manage intake of enhancement requests to the experience platform and partner with Product Owner and Tech EPP ESM (Platform Owner) to help shape solution requirements, define functional use cases, and translate business needs into scalable platform capabilities
  • Assist in the development of communications, training, and enablement materials related to service experience initiatives to drive awareness, stakeholder readiness, and successful adoption of design changes


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