Data-Driven Customer Experience Specialist

14 hours ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,40,00,000

Role Overview

We are seeking a seasoned expert in Salesforce Marketing Cloud to spearhead the development of personalized, data-driven customer journeys. The ideal candidate will possess hands-on expertise in personalization tools within the Salesforce ecosystem.

Key Responsibilities:

  • Design and implement solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.) that drive customer engagement and deliver measurable business impact.
  • Implement dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
  • Build and optimize customer journeys, triggered campaigns, and cross-channel automations to enhance customer experience.
  • Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
  • Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.
  • Ensure compliance with best practices for data security, privacy, and deliverability.
  • Provide technical guidance, troubleshooting, and support for campaign execution.

Qualifications & Skills:

  • 3–4 years of hands-on experience in Salesforce Marketing Cloud development.
  • Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
  • Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).
  • Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
  • Knowledge of API integrations between SFMC and external systems.
  • Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.
  • Strong problem-solving skills and ability to work in a fast-paced environment.
  • Salesforce Marketing Cloud Developer / Consultant certification preferred.

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