Influencer Growth Specialist

1 day ago

Bhopal, Madhya Pradesh, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 85,00,000

About the Role

At our fast-growing parenting startup, we are looking for a skilled and strategic Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building. This role will be at the heart of shaping our voice across platforms and scaling our reach with parents across India.

Key Responsibilities:

  • Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, focusing on app downloads, engagement, and subscriber growth.
  • Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.
  • Oversight of influencer collaborations, reels, UGC, and branded content ensuring alignment with our mission and brand voice.
  • Trend spotting: Research parenting content trends, competitor playbooks, and influencer best practices to keep us ahead of the curve.
  • Collaboration with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.
  • Negotiation & Relationship Management: Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships.
  • Event Marketing: Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.
  • Cross-Functional Collaboration: Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.
  • Analytics & Optimization: Track CAC impact, retention uplift, and engagement quality, and optimize campaigns for sustainable growth.

Requirements & Qualifications

  • Experience: Minimum 3+ years in influencer marketing/brand partnerships, preferably in D2C, parenting, edtech, or wellness apps/brands.
  • Domain edge: Strong understanding of digital consumer behavior, especially in parenting and lifestyle audiences.
  • Execution ownership: Ability to independently drive campaigns end-to-end with minimal direction.

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