AI Demand Generation Manager | Strategic Growth Leader
2 weeks ago
We are seeking a seasoned professional to lead our demand generation efforts and drive business growth. As an AI Demand Generation Manager, you will be responsible for developing and executing comprehensive marketing campaigns to generate qualified leads and drive customer acquisition.
About the Role:
- Develop and execute multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
- Create and optimize email marketing campaigns using advanced features of Marketo and similar tools.
- Design and automate workflows to align with business objectives.
- Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
- Analyze marketing campaign metrics using advanced tools and frameworks to generate actionable insights and strategies.
What We Offer:
- A competitive salary range of $120,000 - $180,000 per annum, commensurate with experience.
- The opportunity to work with a global leader in digital business services and Customer Experience (CX) solutions.
- A collaborative and dynamic work environment with a team of experienced professionals.
- Ongoing training and development opportunities to enhance your skills and knowledge.
Requirements:
- 6-10 years of experience in B2B marketing with a focus on SaaS or technology industry.
- Experience designing and automating email marketing campaigns using advanced features of Marketo, HubSpot, and other tools.
- Proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns.
- Understanding of the relationship between a marketing automation platform and Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes.
- Experience with marketing tools and platforms (HubSpot, Hootsuite, Marketo, SEMrush, etc.) and CRM systems (Salesforce).
[24]7.ai Overview:
We are a global leader in intent-driven Customer Engagement solutions, redefining the way companies interact with consumers. Our clients include more than 250 of the world's largest and most recognizable brands across 12 industries. We hold more than 150 patents and patent applications, including several specifically related to Artificial Intelligence and customer experience.
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