Marketing Lead

1 week ago


Bengaluru, Karnataka, India [24]7 Full time
Unlock Your Potential as a Marketing Leader

We're seeking an experienced Marketing Lead to spearhead demand generation and drive growth for our business. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing campaigns across multiple channels.

The ideal candidate will have a proven track record in B2B marketing, specifically in the SaaS industry, with expertise in digital marketing strategies and tools. You will oversee the operational efficiency of our marketing department, manage email marketing campaigns using advanced features of Marketo and similar tools, and optimize digital marketing efforts to drive business results.

About the Role:
  • Develop and execute multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
  • Design and automate email marketing campaigns using advanced features of Marketo and similar tools.
  • Lead the technical implementation of marketing automation workflows and strategies to align with business objectives.
  • Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
  • Design and implement KPI dashboards to track marketing campaign performance.
Requirements:
  • 6-10 years of experience in B2B marketing with a focus on SaaS or technology industry.
  • Experience designing and automating email marketing campaigns using advanced features of Marketo, HubSpot, and other tools.
  • Proven track record of successful campaign development and execution in PPC and paid social campaigns.
  • Understanding of the relationship between a marketing automation platform and Salesforce.
What We Offer:
  • A competitive salary of $120,000 per year, based on your exceptional skills and experience.
  • A dynamic and fast-paced work environment that fosters innovation and growth.
  • The opportunity to work with a global leader in intent-driven Customer Engagement solutions.


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