Digital Growth Marketing Specialist
3 days ago
We are seeking a skilled Digital Growth Marketing Specialist to join our team at Pixelo Digital. As a key member of our demand generation and product company, you will be responsible for accelerating sales for our clients through innovative marketing strategies.
About the Role:
- Identify and qualify leads through proactive outreach across email, LinkedIn, and other channels.
- Conduct in-depth research on prospects to tailor outreach efforts and align with their needs.
- Generate and maintain a pipeline of qualified opportunities for the sales team.
- Work closely with the marketing team to align on campaigns and messaging.
- Schedule and coordinate meetings between prospects and the sales team.
- Follow up with leads to nurture relationships and ensure a smooth handover to sales executives.
- Track and manage lead activity using CRM tools, ensuring accurate and timely updates.
- Stay informed about industry trends, competitors, and best practices to refine outreach strategies.
Requirements:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- 1-2 years in B2B SaaS demand generation, preferably within the technology industry.
- Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.
- Preferred qualifications include prior involvement in B2B marketing.
- Proficient in marketing analytics, ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
- Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
- Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
- Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.
Compensation: $60,000 - $80,000 per year, depending on experience. We offer a competitive salary and benefits package to support your growth and success.
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