Chief Brand Officer

5 days ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Marketing Director

We are seeking a strategic and hands-on marketing leader to drive our end-to-end marketing function.

This role is ideal for a 'player-coach' who can execute solo in the short term while laying the foundation for future team growth.

The successful candidate will develop and execute a full-funnel marketing strategy across paid media, SEO, GEO content, LinkedIn, exhibitions, and account-based marketing (ABM) while defining brand identity, messaging, and product narratives.

Key Responsibilities:

  • Develop and implement a 360-degree marketing strategy, balancing brand marketing, product marketing, and demand generation.
  • Conduct market and competitive research to identify growth opportunities and inform campaign planning and product positioning.
  • Oversee global exhibitions and trade shows end-to-end, including logistics, booth setup, and post-event lead capture.
  • Plan and execute digital campaigns across SEO, GEO, SEM, LinkedIn, and email—either independently or with freelancer/agency support.
  • Create and manage content marketing programs, including blogs, case studies, landing pages, and thought leadership.
  • Maintain and enhance brand identity across all marketing channels.
  • Collaborate with internal teams and manage third-party vendors to deliver campaigns while laying the foundation to build a scalable marketing team.
  • Leverage AI tools for content generation, SEO, GEO, campaign testing, and performance optimization.

Requirements:

  • MBA in Marketing from a top-tier university.
  • 10+ years of marketing experience, with a strong B2B focus.
  • Proven track record in account-based marketing (ABM).
  • Expertise in digital marketing (SEO, GEO, SEM, paid ads, content marketing).
  • Experience managing global exhibitions and trade shows.
  • Experience in social media marketing, especially LinkedIn.
  • Excellent communication, leadership, and project management skills.
  • Strong analytical skills and data-driven decision-making.

Benefits:

  • A rapidly growing maritime software company.
  • Cutting-edge B2B solutions in a global market.
  • Opportunities for professional growth and international exposure.

Competencies:

  • Ability to create and execute long-term marketing strategies.
  • Strong team management and collaboration skills.
  • Innovative and resourceful in marketing approaches.
  • Open to learning and applying new marketing trends and technologies.
  • Deep understanding of customer needs and behavior in the B2B sector.
  • Ability to achieve and exceed marketing goals and KPIs.

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