
Senior Business Development Executive
2 weeks ago
We are seeking a results-driven marketing professional to join our team. The ideal candidate will have 3–5 years of experience in high-volume, multi-geo campaigns spanning India, the US and UAE markets.
The successful candidate should be well-versed in omni-channel digital marketing, hands-on with modern tools, and capable of driving measurable lead generation and brand visibility across channels.
- Manage and own email campaigns using Apollo to drive prospecting and conversions.
- Develop and implement SEO strategies aligned with evolving AI-driven practices to boost organic reach.
- Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US and UAE.
Key Responsibilities
- Own and manage teams running multi-geo, high-volume email campaigns using Apollo to drive prospecting and conversions.
- Manage and optimize campaigns for B2B audiences across international markets.
- Develop and implement SEO strategies aligned with evolving AI-driven practices to boost organic reach.
- Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US and UAE.
- Ensure website content, landing pages, and SEO/UX best practices.
- Monitor marketing performance through analytics tools (Google Analytics, Zoho CRM, etc.) and deliver actionable insights for continuous optimization.
- Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.
- Stay updated on digital marketing and AI innovations to proactively adopt new practices.
Required Skills & Expertise
- Proven experience in email marketing, content marketing, social media marketing (), and SEO with a focus on Lead generation for B2B services.
- Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms (Zoho or similar), marketing analytics/optimization tools (GA, Zoho Pagesense, Hotjar, etc.), and Sales Navigator.
- Good understanding of ABM strategies tailored to international audiences.
- Experience in managing websites (WordPress or equivalent CMS preferred).
- Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
- Exceptional communication skills (written and verbal) with the ability to craft compelling marketing narratives.
- Exposure to India, US and UAE markets strongly preferred.
- MBA in Marketing or equivalent qualification is highly desirable.
Personal Attributes
- Strong project management and multitasking skills.
- Detail-oriented with a growth and experiment-driven mindset.
- Ability to work independently and with cross-functional teams in a fast-paced environment.
- Creativity paired with analytical thinking for campaign success.
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