Oncology Business Strategist

2 weeks ago

Ahmedabad, Gujarat, India beBeeBusiness Full time ₹ 5,00,000 - ₹ 8,00,000

Market Development Manager

We are seeking a highly motivated and results-driven Market Development Manager to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies, gathering customer feedback, and analyzing market trends.

Key Responsibilities:

  • Implement marketing strategies using visual aids and gather feedback from customers;
  • Analyze doctor prescription trends and pitch products aligned with their preferences;
  • Engage with pharmacists to gather data on competitor products and enhance brand value;
  • Foster relationships with key opinion leaders and doctors, gathering feedback and competitor information;
  • Provide medical support through Continuing Medical Education (CME) and resolve queries;
  • Collaborate with the project management team to organize programs and nurture positive connections with stakeholders;
  • Develop weekly goals for each product and each doctor, study market trend and competitors' products to ensure that goals set for each week are achieved and overall yearly sales targets are met;
  • Coordinate field activities for CME programs, persuade doctors to participate with the company, arrange speakers and venues for CME events, and collaborate with other divisions to jointly organize sessions;
  • Manage logistics for corporate social responsibility initiatives like the awareness for Life program, contributing to the establishment of the company's brand image within the medical community;
  • Review the sales of existing products through weekly sales review meetings, weekly statements from stockiest and compare against set targets, take corrective actions in case of any shortfalls to ensure that weekly sales targets are achieved;
  • Manage Territory Data by regularly engaging with pharmacy managers and distributors to collect sales data and input RCPA data into the Unnati portal;
  • Maintain an updated list of doctors within the designated area via handheld devices, and regularly meet with retailers to track product status;
  • Organize monthly schedules using palm-top devices, inputting visit data and generating reports as necessary to ensure the portal contains the latest information;

Qualifications:

  • B.Pharma degree;
  • Minimum 2 years of experience in Oncology preferably in that region;
  • Strong sales and marketing acumen, including experience in promoting pharmaceutical products to healthcare professionals;
  • Ability to identify challenges in the market and develop effective solutions;
  • Deep knowledge of Customer Behaviour;
  • Product Knowledge/Scientific Knowledge of Oncology products;
  • Excellent communication and interpersonal skills;
  • Efficient Leader and a good collaborator;
  • Good at building and leveraging relationship;
  • Strong analytical and problem-solving abilities;
  • Strong Decision making skills.

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