Business Development Manager

2 weeks ago

Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Role: Marketing Lead

About the Job:

We are seeking an experienced Marketing Lead to drive our offline marketing initiatives for Vidyapeeth centers in Durgapur. This role will involve managing Above The Line (ATL) and Below The Line (BTL) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Key Responsibilities:
  • Develop and execute comprehensive offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Plan and manage ATL activities, including hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns, including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Build brand visibility and trust within the local student and parent community.

For this role, we require a Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus. 4-7 years of experience in offline marketing, preferably in the education or consumer industry. Proven expertise in executing ATL & BTL campaigns and educational seminars is essential.

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