Senior Customer Retention Advocate

13 hours ago

Mysore, Karnataka, India beBeeRetention Full time ₹ 18,00,000 - ₹ 24,00,000
Customer Experience Strategist

The Customer Experience Strategist plays a pivotal role in conceptualizing and executing CRM initiatives across diverse categories. This involves seamless collaboration with internal stakeholders to ensure timely execution.

Key Responsibilities:
  • Campaign Strategy: Develop and execute CRM campaign roadmaps across categories, aligning with business objectives.
  • Operational Tasks: Manage day-to-day tasks and collaborate with internal stakeholders to guarantee timely completion.
  • Customer Journey Crafting: Design personalized customer experiences across lifecycle touchpoints, enhancing customer engagement and retention.
  • Team Collaboration: Work closely with creative, category, product, and analytics teams to drive campaign success.
  • Performance Dashboards: Build and maintain dashboards to track campaign performance, identifying areas for improvement.
  • Insight Generation: Analyze data to generate insights and inform future strategies, optimizing campaign effectiveness.
  • Vendor Management: Oversee relationships with CRM platform vendors, ensuring timely feature rollouts and issue resolution.
Requirements:
  • Candidate Profile: 3-5 years of experience in CRM or lifecycle marketing, preferably in consumer tech or e-commerce.
  • Segmentation and Personalization: Strong understanding of segmentation, personalization, and journey mapping principles.
  • Analytical Mindset: Proven analytical skills, with experience in campaign reporting and A/B testing.
  • CRM Tools: Hands-on knowledge of CRM and attribution tools, including Clevertap, MoEngage, and Branch.
  • Communication Skills: Excellent communication and stakeholder management abilities, with a proven track record of collaboration.
  • Adaptability: Ability to thrive in fast-paced, experiment-driven environments, adapting to changing priorities and deadlines.

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