Restaurant Marketing Professional

2 weeks ago

Navi Mumbai Mumbai Mumbai City, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000

Job Title: Restaurant Marketing Specialist

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This role is responsible for driving and enhancing the long-term marketing strategy under the leadership of the Director of Field Marketing and in close collaboration with internal stakeholders. This position collaborates and aligns with teams to ensure all efforts are effectively directed to the right lifestyle / dining consumers. The Marketing Specialist must develop and maintain excellent strategic relationships and networks with local media, corporate partners, social influencers and community leaders to drive positioning and reputation in the market.

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Main Responsibilities:

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  • Implement cohesive and integrated marketing plans for restaurants inclusive of positioning, promotional and events calendar, public relations, digital/e-commerce channels and social media.
  • Manage key internal stakeholders and evaluate new marketing opportunities by keeping up to date with consumer behavior and restaurant trends.
  • Monitor competition for benchmarking purposes and analyze statistical data to look for opportunities to grow revenue.
  • Support priority hotels in website set-up or migration of outlet sites.
  • Leverage media and influencers in line with marketing strategies and identify content partnership opportunities with key media titles.
  • Organize media events, Chef s Tables, Guest s Chefs locally and overseas to launch and / or promote venues and new promotions.
  • Plan and execute portfolio-led food and beverage promotions, events, and initiatives based on business requirements and seasonality.
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Candidate Profile Requirements:

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  • A 4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
  • At least 3-5 years of marketing experience, ideally at some point in a restaurant led organization.
  • A genuine interest in lifestyle and nightlife.
  • A strong network of connections is an asset, including media, bloggers, social influencers and industry partners.
  • Experience in securing and activating local suppliers and partnerships.
  • Exemplary writing and editing skills.
  • Proficiency in key digital competencies including SEO, Google Analytics, and social media channels.
  • A proven track record in managing and executing multiple initiatives.
  • Excellent interpersonal, communication, and time management skills.
  • Driven, innovative and highly adaptable.
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Key Qualifications:

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  • Strong knowledge of marketing principles and practices.
  • Ability to develop and implement marketing campaigns across various channels.
  • Excellent communication and project management skills.
  • Proven ability to work independently and as part of a team.

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