Marketing Leader

3 days ago

Kerala, India beBeeMarketer Full time ₹ 45,00,000 - ₹ 60,00,000

About This Job

As a leading provider of offshore software development, web-based enterprise solutions, web application development, multimedia, and networking services, we deliver sustainable, cost-effective IT solutions that empower businesses to stay ahead of the competition.

We leverage streamlined development processes and adaptable project methodologies to ensure fast, reliable, and value-driven outcomes.

We believe in building long-term partnerships by aligning our solutions with clients business goals-helping them grow, innovate, and succeed in todays dynamic digital landscape.

Job Overview

As Chief Marketing Officer (CMO) at Art Tech Group, you will play a pivotal role in defining and leading the marketing strategy of the company. This is a high-impact leadership position responsible for building brand equity, driving demand generation, enhancing market positioning, and enabling revenue growth through innovative, data-driven marketing initiatives.

The ideal candidate brings deep experience in the IT services/B2B tech landscape, a strategic mindset, strong execution capability, and proven leadership in building scalable global marketing functions.

Key Responsibilities

Marketing Strategy & Vision

  • Design and implement a comprehensive global marketing strategy aligned with ART's business objectives.
  • Develop positioning, messaging, and go-to-market plans for ART's core services.
  • Identify new market opportunities and emerging customer segments.

Brand Management

  • Build and amplify a strong, recognizable global brand identity.
  • Establish ART as a thought leader through strategic PR and media outreach.
  • Oversee creative direction across platforms.

Digital Marketing & Performance

  • Manage SEO, SEM, content marketing, PPC, and email campaigns.
  • Drive measurable growth in traffic and lead generation.
  • Ensure consistent messaging across digital touchpoints.

Lead Generation & Sales Enablement

  • Build a demand generation engine using inbound/outbound marketing.
  • Develop ABM campaigns and create marketing collateral.

Marketing Analytics & ROI

  • Define and monitor key marketing KPIs.
  • Analyze customer insights and market trends.
  • Report strategic insights to leadership.

Leadership & Team Building

  • Build and lead a high-performance marketing team.
  • Foster a collaborative and results-driven culture.
  • Align with cross-functional teams for synergy.

Requirements

Candidate Profile

  • 15-20 years of marketing experience with at least 7 years in IT services leadership.
  • Strong expertise in B2B marketing and demand generation.
  • Proven success in scaling marketing functions.
  • Hands-on with CRM, automation, and analytics tools (e.g., HubSpot, Salesforce).
  • Excellent communication and presentation skills.
  • MBA in Marketing or related field preferred.

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