
Product Category Specialist
3 days ago
Job Description:
We are seeking an experienced Product Category Specialist to spearhead our product development and growth initiatives.
Main Responsibilities:
1. Drive Revenue Growth:
- Develop and implement strategic plans to enhance site metrics by increasing conversion rates, average order value, and other key performance indicators.
- Responsible for driving top-line revenue goals through effective sales strategies and tactics.
- Manage website content to align with monthly promotions, seasonal campaigns, and overall marketing strategy.
2. Optimize Brand Performance:
- Spend management in line with overall brand objectives.
- Negotiate budgets, set goals, monitor, and report on performance.
- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course.
- Meet recognition and awareness targets for accountable brands.
- Report on performance against key metrics in approved formats.
3. Enhance Customer Experience:
- Drive banner revenue through list growth, segmentation, and increased efficiency.
- Develop processes to drive customer retention.
- Analyze user experience across channels and touch points through web analytics and determine potential improvements.
Requirements:
• Relevant category experience is highly valued.
• Advanced Excel and PPT skills are essential.
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