Elevate Your Career as a Product Marketing Manager in Credit and Lending

7 days ago


Bengaluru, Karnataka, India myGwork Full time
Job Title:

Elevate Your Career as a Product Marketing Manager in Credit and Lending

About the Role:

In this pivotal position, you will be responsible for developing go-to-market strategies to drive growth and scale of our co-brand credit cards business. With your expertise, you will guide a dedicated marketing team to achieve segment-leading goals on new issuances and usage of the Amazon Pay co-brand credit card.

As a seasoned marketer with a passion for driving growth in the dynamic fintech environment, you will be tasked with driving tight customer segmentation, smart messaging, and developing best-in-class CX to enhance the value proposition to customers.

You will also need to pilot and launch off-Amazon (offline) acquisition experiences for Amazon Pay credit cards, build playbooks to gain traction quickly, improve awareness of key credit/lending products, and design cross-selling frameworks for relevant offerings.

About the Team:

The Credit and Lending team at Amazon Pay focuses on solving credit and affordability needs of Indian customers for payments and otherwise. We strive to build seamless customer experiences powered by credit while ensuring high reliability and customer trust.

Key Responsibilities:
  • Prepare go-to-market strategies for acquisition and usage of Amazon Pay Credit card
  • Analyze data to identify tight customer cohorts for key business objectives, drive customer backward messaging, and execute efficiently
  • Challenge status quo, prioritize marketing tactics based on relevance to customers, and improve quality of customer-facing messaging
  • Pilot and launch off-Amazon (offline) acquisition experiences for Amazon Pay credit card
  • Improve awareness of key credit/lending products to drive organic top-of-mind recall
  • Design cross-selling framework for relevant offerings to engaged customers
Qualifications:

We are looking for a seasoned marketer with 3+ years of professional non-internship marketing experience, using data and metrics to drive improvements. You should have experience with Excel or Tableau, building, executing, and scaling cross-functional marketing programs. Experience managing external partners and presenting ideas to various levels of an organization is preferred.

About Amazon Pay:

Amazon Pay serves 1 crore+ happy customers through the Amazon Pay Credit card and Amazon Pay Later programs. The Amazon Pay Credit card is the largest co-brand credit card program in India.



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