Senior Marketing Strategist for Credit and Lending Products

19 hours ago


Bengaluru, Karnataka, India myGwork Full time
Credit and Lending Opportunities
As a Senior Marketing Strategist, you will drive the growth and scale of our co-brand credit cards business at Amazon Pay. With a focus on tight customer segmentation, smart messaging, and best-in-class CX, you will develop strategies to enhance the value proposition to customers.

About the Role
We are seeking a seasoned marketer with a passion for driving growth in the dynamic fin-tech environment. Your expertise in data-driven marketing, Excel or Tableau, and cross-functional marketing programs will be invaluable in this role. You will analyze data to identify tight customer cohorts for key business objectives, drive customer backwards messaging, and execute efficiently.

Key Responsibilities
• Prepare go-to-market strategies for acquisition and usage of Amazon Pay Credit card
• Analyze data to identify tight customer cohorts for key business objectives, drive customer backwards messaging, and execute efficiently
• Challenge status quo, prioritize marketing tactics based on relevance to customers, and improve quality of customer-facing messaging
• Pilot and launch off-Amazon (offline) acquisition experience for Amazon Pay credit card, build playbook to get big fast in partnership with Amazon Pay teams
• Improve awareness of key credit/lending products to drive organic top-of-mind recall
• Design cross-selling framework for relevant offerings to engaged customers and improve monetization for Amazon Pay

About Us
The Credit and Lending team at Amazon Pay focuses on solving credit and affordability needs of Indian customers for payments and otherwise. We strive to build seamless customer experiences powered by credit while ensuring high reliability and customer trust.

Qualifications
We require 3+ years of professional non-internship marketing experience, including experience using data and metrics to drive improvements, working with Excel or Tableau, and building, executing, and scaling cross-functional marketing programs. Experience managing external partners, presenting ideas to various levels of an organization, and driving strategic objectives is preferred.

Estimated Salary
This role offers an estimated salary of $120,000 - $180,000 per year, depending on qualifications and location.

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