Mobile Games Acquisition Manager

7 days ago

Jamnagar, Gujarat, India beBeeUserAcquisition Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. The ideal candidate will be responsible for managing the entire user acquisition funnel from campaign conceptualization to in-depth performance analysis with the goal of acquiring high-quality users at scale and maximizing long-term return on investment.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

  • Plan launch and optimize user acquisition campaigns across major ad platforms and networks.
  • Manage daily campaign performance adjusting bids, budgets, targeting, and creatives to hit cost per acquisition, lifetime value, and return on investment goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Requirements

  • 4+ years of hands-on experience in user acquisition for mobile games, social, hypercasual, or casino.
  • Proven expertise with major ad platforms and MMPs including event setup and analysis.
  • Deep understanding of user acquisition KPIs CPI, CAC, ROAS, ROI, LTV, and retention.
  • Ability to run re-engagement campaigns and leverage MMP and platform data for targeting and predictive analysis.
  • Proficiency in data analysis and visualization tools including Excel, SQL, and equivalent.
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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