Mobile Games Acquisition Specialist

7 days ago


Jamnagar, Gujarat, India beBeeAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000
UA Strategist Role

The ideal candidate will have experience in managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in competitive markets.

Key Responsibilities
  1. Campaign Planning & Execution
    • Plan, launch, and optimize user acquisition campaigns across major ad platforms.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key metrics.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
  2. Data Analysis & Reporting
    • Analyze campaign and cohort-level data to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected ROI by user cohorts.
    • Understand and act on player journey metrics (e.g., New users: D0–D7; Retained users: D7+; Reactivated users).
  3. Strategic Partnership & Collaboration
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Collaborate with cross-functional teams to connect UA with retention and monetization strategies.
  4. Creative Development & Testing
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.

Qualifications include 4+ years of hands-on experience in UA for mobile games, proven expertise with major ad platforms, strong working knowledge of MMPs, deep understanding of UA KPIs, ability to run re-engagement campaigns, and proficiency in data analysis & visualization tools.



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