Brand Experience Manager

7 days ago

Alleppey, Kerala, India beBeeSenior Full time ₹ 10,00,000 - ₹ 15,00,000
About Us

We are a leading intercity travel provider, prioritizing reliability and safety in our operations.

  • We connect over 300 cities across the country through our daily services.
  • Our passenger base has grown to 2.5 million+ unique customers so far.
  • We have secured significant investments from prominent investors and are actively working towards electrifying our fleet and establishing charging technology and infrastructure.

Position: Senior Executive - Offline Marketing

Role Overview:

We are seeking a dynamic and detail-oriented professional to drive our offline brand experience and marketing efforts.

This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations.

The candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure the brand experience is consistently executed across locations.

Key Responsibilities:

  • Branding Standardization & Implementation:
    • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
    • Develop branding guidelines for offline touchpoints and ensure compliance across all our assets.
    • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
    • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
    • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Vendor & Operations Coordination:
    • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
    • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.

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