Brand Manager

4 weeks ago

Alleppey, Kerala, India EasyBuy Full time

About the Role: We are looking for a creative and driven Brand Manager to lead and manage the end-to-end execution of brand campaigns. This role will involve handling creative strategy, agency coordination, production, and execution across platforms. The ideal candidate should have a strong eye for design and storytelling, with experience managing integrated campaigns and creative partners.

Responsibilities:

  • Lead the planning and execution of brand campaigns—from ideation to final delivery.
  • Manage external creative agencies and production houses for campaigns, photoshoots, and films.
  • Coordinate all campaign shoots, ensuring smooth pre-production, production, and post-production with partners.
  • Own and manage all creative deliverables going out from the brand team.
  • Work closely with the design team to brief campaign requirements and review sample executions.
  • Coordinate with the digital marketing team to ensure creative alignment across paid media, social media, and performance channels.
  • Review and approve all social media creatives before publishing.
  • Manage influencer shoots and brand collaborations, ensuring alignment with brand tonality.
  • Ideate on-ground campaign activation ideas and work with teams for execution.

Qualifications:

  • 4–6 years of experience in brand management, advertising, or campaign execution.
  • Strong understanding of creative processes, brand storytelling, and consumer-facing communication.
  • Experience working with creative agencies, photographers, and production houses.
  • Ability to manage multiple stakeholders and deliver high-quality output under tight timelines.
  • Strong coordination and project management skills.
  • A good eye for detail and aesthetics—especially in fashion, lifestyle, or youth-focused categories.
  • Excellent communication and collaboration skills.
  • A working understanding of digital platforms, social media, and influencer marketing.
  • Software skills: Proficient in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro for reviewing and basic editing of creative assets and videos.

Required Skills:

  • Background in fashion, retail, lifestyle, or D2C brands.
  • Hands-on experience with shoots and on-ground activations.

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