Senior Brand Manager

17 hours ago

Alleppey, Kerala, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Lead Brand Strategist Role

The role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive engagement, and build long-term brand reputation.

Key Responsibilities:
  1. Brand Strategy & Development
  • Develop a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
Influencer Marketing
  • Design and manage large scale influencer marketing campaigns with high authority influencers, education YouTubers, and subject-matter influencers.
  • Build a student ambassador network on college campuses, student clubs, and faculty champions to organically amplify brand stories.
Marketing & Media Planning
  • Lead campaign planning and messaging for paid digital media — integrated across video, display, social, and content formats.
  • Plan and execute BTL activations including school/college fairs, campus branding, experiential events, influencer-led meetups, and community-based outreach.
Digital Brand Campaigns
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta.
  • Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.
Content Marketing
  • Build and lead the content marketing strategy to engage prospects and build brand equity over time.
Requirements:
  • 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel brands with experience targeting Gen Z audience.
  • First-hand experience building brands in the Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success building and launching new brands, including ATL/BTL, digital.
  • Proven experience driving large scale impact through influencer campaigns.
About Us:

Our organization is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.

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