Business Development Specialist

2 weeks ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
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Market Development Representative Job Description

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We are seeking a skilled Market Development Representative to join our team. The successful candidate will be responsible for researching companies, qualifying leads, and engaging prospects to increase sales opportunities.

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Responsibilities:

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  • Gather market intelligence and research customer and prospect accounts through public and private data sources.\
  • Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness.\
  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness.\
  • Develop personalized strategies for using email, social media, and other channels to engage prospects and increase engagement rates.\
  • Follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings.\
  • Leverage teammates to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.\
  • Work with partners to enrich, cleanse, and triage account data.\
  • Engage with functions such as Business Management, Marketing, and Sales to understand business priorities.\
  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis.\
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Required Skills and Qualifications:

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  • 2-6 years experience in Market Development, Business Development, or similar roles.\
  • Ability to effectively research, qualify, and react to leads and business opportunities.\
  • Bachelor's degree or equivalent graduation education.\
  • Experience with Salesforce.com, Marketo, or similar applications.\
  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).\
  • Precise, professional communication style through both written and verbal channels.\
  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy.\
  • Proven experience working closely with cross-functional teams.\
  • Ability to work in a fast-paced international start-up environment.\
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