Business Development and Marketing Specialist

4 days ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 18,00,000
Job Title:

A Business Development and Marketing Specialist is required to drive growth through strategic partnerships, lead generation, and customer acquisition.

  • This role involves developing and executing comprehensive marketing strategies to promote our mobile application in the business networking and client management space.
  • The ideal candidate will have experience in B2B lead generation, trade show and conference marketing, and digital marketing across multiple channels.
Responsibilities
  • Develop and execute comprehensive lead generation strategies to drive qualified prospects for our mobile application
  • Create and manage multi-channel campaigns across digital platforms, social media, and traditional marketing channels
  • Implement data-driven approaches to identify and target potential customers in the business networking and client management space
  • Track and analyze lead conversion rates, customer acquisition costs, and ROI metrics
  • Collaborate with sales team to ensure smooth lead handoff and conversion optimization
  • Actively attend industry conferences, trade shows, networking events, and business meetups to represent the company and generate qualified leads
  • Identify, evaluate, and pursue strategic partnerships with event organizers, business associations, and industry groups
  • Lead negotiations and execute Memorandums of Understanding (MOUs) with event hosts, venue managers, and strategic partners
  • Measure and report on partnership effectiveness and event participation outcomes
Requirements
  • 5+ years of overall experience preferred
  • 2-4 years of B2B lead generation experience
  • 2-5 years of trade show and conference marketing experience
  • 3-5 years of digital marketing experience across multiple channels
Key Performance Indicators
  • Lead conversion rates
  • Customer acquisition costs
  • ROI metrics

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