Marketing Design Specialist

3 weeks ago


Goregaon, Maharashtra, India Target Edge Full time

About Target Edge

Target Edge is a leading organization in the digital marketing landscape, specializing in creating innovative and engaging web experiences. Our team is comprised of talented professionals who share a passion for pushing boundaries and delivering exceptional results.

Job Overview

We are currently seeking a highly skilled Marketing Design Specialist to join our UI/UX team. As a key member of our design team, you will be responsible for crafting visually stunning and conversion-optimized web pages, landing pages, and websites that meet the highest standards of user experience.

Key Responsibilities

  • Design Expertise: Develop interactive and responsive designs that deliver seamless experiences across devices (desktop, mobile, and tablet), ensuring alignment with digital marketing strategies, brand guidelines, and project goals.
  • Collaboration: Work closely with digital marketing teams to translate concepts and wireframes into intuitive, user-friendly web interfaces, leveraging design creativity and a strong understanding of digital marketing goals.
  • User Research: Conduct research and usability testing to gather feedback and iterate designs based on findings, driving continuous improvement and refinement.
  • Prototyping: Create prototypes, storyboards, and mockups to visualize interactions, workflows, and designs, ensuring effective communication with stakeholders.
  • Asset Management: Maintain and refine existing web design assets, guaranteeing consistent user experience across all digital platforms.
  • Data-Driven Insights: Use data-driven insights and user feedback to optimize and refine design elements for improved performance and user engagement, staying updated on the latest UI/UX design trends, tools, and technologies.

Requirements

  • Experience: Proven experience as a UI/UX Designer with a strong portfolio showcasing marketing-oriented web designs, preferably 1-2 years.
  • Tools and Software: Proficiency in design and prototyping tools such as Adobe XD, Figma, Sketch, InVision, or similar.
  • User-Centered Design: Strong understanding of user-centered design principles and marketing funnel optimization.
  • Responsiveness: Experience with responsive design and designing for mobile-first environments.
  • Visual Appeal: Ability to create visually appealing designs that align with both marketing goals and user experience best practices.
  • Coding Knowledge: Basic knowledge of HTML/CSS is a plus.
  • Collaboration: Experience working in collaborative, fast-paced environments with developers, marketers, and product teams.
  • Problem-Solving: Strong problem-solving skills and attention to detail.
  • Communication: Excellent communication skills, with the ability to articulate design concepts and reasoning clearly.

Preferred Qualifications

  • B2B Marketing: Experience in B2B marketing.
  • Digital Marketing: Familiarity with digital marketing principles, SEO, and conversion rate optimization (CRO).
  • A/B Testing: Experience with A/B testing tools and data-driven design.

Compensation

The estimated salary range for this position is $80,000 - $110,000 per year, depending on location and qualifications.



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