Marketing Design Specialist
3 weeks ago
About Target Edge
Target Edge is a leading organization in the digital marketing landscape, specializing in creating innovative and engaging web experiences. Our team is comprised of talented professionals who share a passion for pushing boundaries and delivering exceptional results.
Job Overview
We are currently seeking a highly skilled Marketing Design Specialist to join our UI/UX team. As a key member of our design team, you will be responsible for crafting visually stunning and conversion-optimized web pages, landing pages, and websites that meet the highest standards of user experience.
Key Responsibilities
- Design Expertise: Develop interactive and responsive designs that deliver seamless experiences across devices (desktop, mobile, and tablet), ensuring alignment with digital marketing strategies, brand guidelines, and project goals.
- Collaboration: Work closely with digital marketing teams to translate concepts and wireframes into intuitive, user-friendly web interfaces, leveraging design creativity and a strong understanding of digital marketing goals.
- User Research: Conduct research and usability testing to gather feedback and iterate designs based on findings, driving continuous improvement and refinement.
- Prototyping: Create prototypes, storyboards, and mockups to visualize interactions, workflows, and designs, ensuring effective communication with stakeholders.
- Asset Management: Maintain and refine existing web design assets, guaranteeing consistent user experience across all digital platforms.
- Data-Driven Insights: Use data-driven insights and user feedback to optimize and refine design elements for improved performance and user engagement, staying updated on the latest UI/UX design trends, tools, and technologies.
Requirements
- Experience: Proven experience as a UI/UX Designer with a strong portfolio showcasing marketing-oriented web designs, preferably 1-2 years.
- Tools and Software: Proficiency in design and prototyping tools such as Adobe XD, Figma, Sketch, InVision, or similar.
- User-Centered Design: Strong understanding of user-centered design principles and marketing funnel optimization.
- Responsiveness: Experience with responsive design and designing for mobile-first environments.
- Visual Appeal: Ability to create visually appealing designs that align with both marketing goals and user experience best practices.
- Coding Knowledge: Basic knowledge of HTML/CSS is a plus.
- Collaboration: Experience working in collaborative, fast-paced environments with developers, marketers, and product teams.
- Problem-Solving: Strong problem-solving skills and attention to detail.
- Communication: Excellent communication skills, with the ability to articulate design concepts and reasoning clearly.
Preferred Qualifications
- B2B Marketing: Experience in B2B marketing.
- Digital Marketing: Familiarity with digital marketing principles, SEO, and conversion rate optimization (CRO).
- A/B Testing: Experience with A/B testing tools and data-driven design.
Compensation
The estimated salary range for this position is $80,000 - $110,000 per year, depending on location and qualifications.
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