
Strategic Communications Leader
19 hours ago
About this role:
We are seeking a seasoned Senior Communications Specialist to lead our strategic communications and media relations initiatives. This pivotal role requires a collaborative, innovative, and results-driven professional to drive our brand reputation across traditional and digital platforms.
Key Responsibilities:- Develop impactful PR campaigns to elevate brand visibility and positioning.
- Forge strong relationships with media outlets, journalists, and influencers through proactive outreach and relationship-building strategies.
- Craft, edit, and distribute press releases, media kits, and thought-leadership articles that resonate with key audiences.
- Oversee crisis communication strategies and reputation management initiatives to safeguard our brand's integrity.
- Monitor media coverage, provide insights, analytics, and ROI reports to inform data-driven decision-making.
- Collaborate with internal teams to ensure message consistency across all channels.
- Support client PR mandates, including product launches, press conferences, and events that amplify our brand story.
- Stay abreast of industry trends, competitor activity, and emerging PR tools to maintain a competitive edge.
- Bachelor's/Master's degree in Public Relations, Communications, Journalism, or related field.
- 4–7 years of experience in public relations, corporate communications, or media strategy.
- Strong network of media contacts across print, digital, and broadcast.
- Excellent written and verbal communication skills in English.
- Proven ability to handle multiple campaigns, deadlines, and stakeholders.
- Familiarity with PR tools such as Meltwater, Cision, or similar platforms.
- Experience in an agency environment is highly valued.
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