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CRM & Customer Advocacy Professional

2 weeks ago

Agra, Uttar Pradesh, India beBeeRetention Full time ₹ 60,00,000 - ₹ 1,00,00,000
About Us

We are a leading natural beauty and wellness company with global certifications and clinical proof backing every product.

Our company is India's No.1 hair oil brand on Amazon.

Role Overview

We are looking for an Assistant Manager to focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels using data-driven insights and automation to turn customers into brand evangelists.

Key Responsibilities:

  • Customer Lifecycle Management
    • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
    • Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
    • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Campaign & Channel Management
    • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
    • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
    • Ensure consistent brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs
    • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
    • Develop VIP & Subscriber Programs to improve LTV.
    • Partner with CX teams to ensure issue resolution translates into retention opportunities.
  • Data, Analytics & Reporting
    • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
    • Run A/B tests to optimize messaging, cadence, and offers.
    • Build weekly dashboards and insights for leadership.
  • Tools & Technology
    • Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
    • Drive data hygiene, personalization logic, and automation workflows.
    • Explore AI-driven segmentation and predictive churn tools.
    Requirements
  1. 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
  2. Strong knowledge of CRM tools, automation, and analytics platforms.
  3. Analytical mindset – comfort with data, cohort analysis, and A/B testing.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Strong understanding of customer empathy and solution-driven communication.
  6. Exposure to eCommerce/beauty/wellness industry preferred.