
D2C Growth Expert
2 days ago
We are a trusted name in cybersecurity innovation, with a legacy of over 30 years.
Our mission drives everything we do.
Job DescriptionPosition: Lead & Social CommerceThe Lead & Social Commerce will own and scale the D2C business via our website and social commerce channels.
You will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital touchpoints.
Key Responsibilities- Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.
- Optimize marketing spends while improving return on investment.
- Lead website strategy, ensuring world-class UX/UI, fast checkout, and personalized journeys for customers.
- Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.
- Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
- Partner with the SEO agency to improve organic visibility, search rankings, and content performance.
- Set up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution.
- Present insights and recommendations to leadership for strategic decision-making.
- Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes.
- Achieve D2C revenue targets and deliver profitable unit economics.
- Grow social commerce revenue contribution to overall digital P&L.
- Drive double-digit YoY growth in D2C transactions and customer acquisition.
- Build a best-in-class website experience optimized for conversions.
- Launch data-backed personalization strategies to increase retention and repeat purchases.
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