Product Growth Specialist

2 days ago

Rajkot, Gujarat, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,20,000
About Our Brand

Nua is a pioneering direct-to-consumer brand revolutionizing women's wellness in India.

We are committed to developing holistic and personalized solutions for the real problems that women face by building a comprehensive wellness platform with great products, an impactful community, and a tailored customer experience.

Our mission began with creating innovative, chemical-free sanitary pads and has since grown with inclusive and effective products that are certified and backed by science.

We continue to co-create products with our community and drive the D2C revolution through consumer insights and technology investments.

We seek a Product Marketing Executive to lead marketing initiatives for our D2C channel to boost engagement, repeat purchases, and position our website as the preferred shopping destination.

Main Responsibilities:

  • Market the website value proposition and features to enhance awareness, adoption, and repeat purchases.
  • Develop feature positioning and messaging to clearly communicate their value in enhancing convenience, engagement, and loyalty.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
  • Collaborate with cross-functional teams to align research findings with feature positioning and improve user experience.
  • Determine the level of marketing amplification required and finalize creative briefs including messaging, target audiences, and channel strategy.
  • Track key performance indicators such as adoption rate, engagement, and retention immediately post-launch.
  • Leverage data to refine messaging and campaigns for optimal performance and impact.

Qualifications:

  • At least 2 years of experience in product marketing with a proven track record of leading go-to-market strategies.
  • Experience in B2C, preferably D2C brands.
  • Strategic planning and execution skills, with ability to lead cross-functional alignment and develop detailed GTM strategies.
  • Ability to use data and research to craft user personas and develop targeted marketing strategies.
  • Strong messaging and positioning skills, with ability to develop compelling narratives for diverse user segments.
  • Analytical skills, with ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.

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